Thought about adding audio to your Web site yet? You should.While great copy does a good job of selling your services andproducts, audio will amplify the effect of your words.Audio gives you a more personal connection with your Webvisitors. Social psychologists tell us that humans are morelikely to trust you if they can both see you and hear you. Andprospects are more likely to buy from those whom they feel theyknow, like, and trust. So let's think about how you can build that instant rapportwith your prospects.What Could YOU Do With Audio?There are unlimited possibilities of what can be done withaudio on Web sites and in e-mail, but here are seven simpleideas to get you started.
1. Greet Your Homepage Visitors. Welcome first-time visitors to your Web site with your ownvoice. It's a much warmer welcome than text alone.
2. Create a Series of Audio Lessons. Audio learning is hot! Teach your audience via your voiceinstead of just words on the page. Think about developing aseries of mini-audio lessons for your prospects.
3. Share Your Interviews. If you don't have an interview clip already, ask a friend orcolleague to conduct a short, dynamic interview with you viaphone. Record it and post it at your Web site. Or, do a seriesof interviews with other experts in your field and post them atyour site to be listened to.
4. Samples of Teleseminars. Want more signups for your free and/or paid teleseminars? Thenstart recording them. Pull out the highlights and post freeclips of them at your Web site.
5. Pump Up Your Testimonials.You probably already have customer testimonials on your site.Now amplify their impact with audio. Have your customers recordtheir testimonials in their own voices, and post them on yoursite along with their names and photos. (See great exampleshere.)
6. Make Your E-mails and E-zines Talk.Liven up your e-mails by making them talk to your prospects,subscribers, and customers. The members on your lists will feellike you are right there with them. (And remember, it will bethat personal connection that encourages people to hire you orbuy your products.) Be the first in your industry to do this,and watch your numbers rise!
7. Audio Postcards.Reach out to your best customers and prospects for holidays,birthdays, or other special occasions by sending them an e-mail"postcard" accompanied with a personally recorded message. So What's the EASIEST Way to Post Audio?In the past, adding audio to your site wasn't that easy. Youhad to either spend hours learning how to do it yourself, or paysomeone else to record it and host it for you. That's why I wasnever interested in audio before. I may be the E-zine Queen, butno way am I a techie queen. In fact, my VCR still blinks "12:00... 12:00 ... 12:00.
"Here's the good news: There's a brand new program that makesrecording and posting audio ridiculously easy.
It's called AudioGenerator and was created by Armand Morin, the same guy whocreated PopUp Generator and a slew of other innovative"Generator" products. I signed up immediately after he debutedthis at the System 3 Seminar in Ohio a few weeks ago.Here's an example of how easy Audio Generator is: Say you wantto add an audio greeting to your site this afternoon. Just callAudio Generator's toll-free hot line and record your message.
Then, as soon as you hang up the phone, go log into their site.Ta da ... your message is ready and waiting, with a line of HTMLcode for you to copy and paste on your home page.That's it!Even better, you can do this an unlimited number of times andhave unlimited clips on your site (or multiple sites). You canalso upload digital audio files up to 30 minutes in length,which I'm going to do for samples of my teleclasses.Remember, It's That Personal Connection That MattersTake some time today to think about what YOU could do withaudio at your site and in your e-mails to increase rapport withyour visitors.
Then choose at least one tactic to implement thismonth. It could be the best addition you've made to your onlinemarketing efforts this year.
(c) 2003 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown,
"The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learnmore about her book and sign up for more FREE tips like these,visit her site at http://www.certificate.net/ezinequeen.html
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